assignment 17

This is a double sided, tri-fold brochure in full color. The design in this brochure is very creative and relative to the audience. The text is professional and flows well. I don’t like the shade of jade green with the lawn background which primarily green.  Using a different color would be more visual pleasing.  Overall, the layout and line of this brochure is a great design. The cut out shapes and then the shapes cut out give this brochure a unique touch.

16a

This advertisement is for a watch brand Piaget. The message they are sending is that this one watch has multiple positions you can play with and that is a reason to buy a piaget watch. This ad is an image or lifestyle type. This ad has good visual elements that include a product shot. The headline is the brand name, and under the watches it has a tagline claiming “One watch. Three positions to play with.” The ad is visual pleasing and gives a benefit to the consumer. Overall I believe this ad does a pretty good job ;however, the background if pretty busy and may take away from the actual product.

InDesign

not sure how much I am really understanding about InDesign. i know its a layout program, but still wish I understood it a bit better!

13a

Five things I learned about using Photoshop and Illustrator together:
1. Build your document the same size in Photoshop and Illustrator
2. You can place a photoshop document in Illustrator as a smart obect
3. By using the blend mode and gradients you can get shape and form
4. Using a bounding box helps know where things should be placed when going back and forth between Photoshop and Illustrator
5. When placing a smart image from Illustrator to Photoshop it is resolution independent. You can update a source file by double clicking on the layer, and it will open to edit in Illustrator.